finale

The semester has come to an end and I am happy with the results I created for al dente! Through the labels, letterhead, envelopes and posters I believe everything has come full circle and I have designed a cohesive system.

Here is the process of my poster, I wanted to incorporate the different flavors of the pasta into the background.







Here are some versions of my label, it's great to see where I started out to what I have now.

labels

Below are the updates to my labels:
This time I have updated the colors to match the colors that can be seen of the pasta. I have also been working with the composition of the label and trying to find a cohesive placement of the flavor of the pasta with the graphic. I also added a background wash to all the labels which enhances to all the labels. Next, I’m looking to add more of a distinct border and playing with different colors to represent the different types of pasta: fettuccine, linguine and pappardelle.

From the design of the label and the vertical lines, I’m experimenting to adding the vertical lines as part of the logo that would be added to the stationery designs.

updates

Below are the updates to phase two: letterhead, labels & t-shirts: For the stationery I wanted to emphasize the logo and not use the squares, however I am still thinking about using the squares for the business card and the mailing envelope.

phase two: stationery

Here are my versions of the letterhead, business card and envelopes. At first I decided to create versions for two different logos that I made: an orange and gray version. Now I have made the decision to continue with the orange logo and will focus on that from now on. I wanted to tie in the checkerboard squares into these designs as a deconstruction of the squares. Using the squares can be reminiscent of technology and familiar to the Windows Office logo. As of now I took that away but still thinking about
what I could do to add to the design. Here is my process!

phase two

Here's the time to apply our logos to a different mediums: labels, letterhead, business card, envelopes, t-shirts, recipe cards, aprons, posters and more!

The first thing I wanted to tackle was the labels since I will be making variations for the multiple flavors. I have been drawn to the quality of the vertical lines. I was going different line weights for the different types of pasta al dente offers but that could be confusing and misleading. One thought of mine was that would people recognize the lines as pasta.





OCTOBER xxTH:
I continued working on the label designs and coming up with more versions. Next week I am looking forward to our visit at QLTD.

phase one

After different of the logos, I have narrowed down the decision to two logos.

proposal

Below is our proposal by group 4.

initial sketches

here is a large group of sample sketches ranging from September 22nd-October 15th:

inspiration

here are some photos I took when I went to the grocery store and cooking the pasta

brainstorming

the next step on this process is brainstorming and generating ideas and concepts to focus on for our proposal.

there are 4 different lines that make up Al Dente:
• classic
• whole wheat
• duets
• carbo-nada
• sauces

introduction

SEPTEMBER 15:

I loved hearing Monique Deschaine, owner of Al Dente Pasta Company talk about her passions in life and starting Al Dente. She has a vibrant personality and I want to capture that in a redesign of the Al Dente brand.

She gave us an overview of the company’s history and her reasons for starting Al Dente. When she spoke, an important point to think about is who is the audience? There are a wide variety of grocery stores and Al Dente is displayed on and the design needs to reach all the stores. One of our main goals is to analyze and explore the Al Dente logo. From the promotional materials there is no cohesive theme displayed through the labels on the bag, to the business card.





Key concepts she wants for the label would be to highlight the fact that pasta cooks in 3 minutes compared to the other brands of pasta that cook in 10 minutes

First we are going to brainstorm terms and mind mapping, I’m excited to get started!